OVOLR! releases music from new artists as well as historical artists whose records we want to keep available to the public.
All of the music released through OVOLR! is done exclusively for distribution, with the bands or artists retaining ownership of their recordings and songs (publishing). The label operates on a volunteer staff basis, allowing bands to receive 100% of the income earned, with every stream, purchase, or play, as well as 100% of their publishing income.
The label also releases books, and is included in the Library of Congress' catalog.